Time to Embrace Conversational Enterprise Applications and Transactions
Earlier this decade, the consumers started to enjoy a completely new experience with conversational consumer applications as consumer facing organizations started to add conversations of different type to make consumer applications and transactions more and more social. However, the same did not happen to enterprise applications in the last decade. Therefore, business users are still devoid of the social elements in the enterprise applications.
Organizations and business leaders began re-imagining conversational solutions for enterprise applications to make them more social by adding human touch with the help of conversational layer. This re-imagination could not make up for the industry’s lack of experience in artificial intelligence, natural language processing, and creating conversational enterprise user experiences. Additionally, the vision, cost and time required to build such an enterprise experiences were not even the focus of even larger corporations.
However, there were some like Digital Harbor, who never gave up the pursuit. Digital Harbor kept on innovating which not only brought us deeper understanding of conversational enterprise application, but also gave us realization that how this area has been untouched for long and how knowledge workers have been devoid of the benefits that conversation enterprise applications offer.
Besides the quality of the conversations and business transactions, Digital Harbor’s emphasis was also on the design of the conversational interfaces. This led to the birth of a new type of collaboration within app – conversational enterprise applications and transactions.
What does conversational enterprise applications and transactions mean for organizations?
Conversational enterprise apps and transactions are the key to helping companies unlock a new level of knowledge worker experience. This is critical as business users’ expectations continue to grow and the era of conversational artificial intelligence is rapidly changing the way enterprise applications and transactions used to work earlier.
Business users now demand immediate assistance at the moment of need and want to engage and converse with other workers who are engaged in similar transactions. Conversational applications are the perfect place to make this happen and assist enterprise users at each step of their process by adding a conversational layer to the apps they are working on. Companies must find an ideal balance between automation and human intelligence with the help of conversational apps. The result is a win-win for businesses and business users.
Why is it important to add conversational layer to business applications now?
The conversational enterprise apps provide railings to the conversation and create clear expectations and flow for the business users interacting with them to carry out any transaction. Such applications reduce the time it takes for a knowledge worker to complete a goal and improve efficiency.
Conversational enterprise applications are far more than just text-based messages. They offer contextual guidance in a human centric way while still giving the control to the knowledge worker. Guided flows in the UX design of the conversational enterprise apps make it easy for business users to complete desired transactions. Rich elements help to reduce the number of options which makes it even easier for the user to solve or work on an issue or carry out a business transaction.
How are conversational applications redefining the enterprise applications and transactions?
Today, businesses need to adopt a comprehensive conversational strategy. They need to deliver positive business user experiences across the entire enterprise user journey. Conversational apps help you get more out of current resources together with several other benefits.
Reduces Friction: Conversational apps reduce friction in business, at every stage of the transaction. With the help DUCT (Discover, Understand, Collaborate, and Tag) techniques, these apps reduce knowledge worker frustration by being there at each step of the transaction and proactively assist them to complete the task by allowing users to find the information and seek assistance at the moment of need.
Drives Growth: The conversational enterprise applications and transactions are the new growth drivers and most talked about innovation in the enterprise world. Conversational enterprise applications can add intelligence to a large number of decisions and suggest best resolutions to the tasks without ever having to leave the application they are working on.
Offers Personalized Experience: With the help AI, BI, and CI as well as NLP and NLU capabilities, conversational enterprise applications can deliver a hyper-personalized experience and assistance to knowledge workers by remembering their transactions, profile, and skills. This delivers a comprehensive conversational experience, that even the best knowledge worker would struggle to match.
How does a conversational layer to enterprise apps empower business users?
Conversational enterprise application is the biggest paradigm shift taking place in the enterprise world today after setting its footprint in consumer world.
To begin with: essential to the success of conversational apps is its ability to capture and decipher transactional information to understand what really business user thinks and understands the business process entirely. This is the very data that delivers the key insights and assistance vital to the transactions that knowledge worker is working on.
Conversational enterprise apps assist in the business process by empowering business users to request precisely what they need utilizing their own skills and cases. However, it’s not just a conversation. It’s the abilities behind conversational enterprise apps to accomplish so much more, for example, filling out forms, linking cases, suggesting similar cases, making recommendations, and so on. With these apps, business users can complete complex business transactions quicker and simpler than ever before. This diminishes friction and improves knowledge worker’s capability, which improves efficiency and saves time.
How Digital Harbor Social Enterprise Technology (SET) is leading the way?
The conversational enterprise applications, powered by Social Enterprise Technology of Digital Harbor, Inc., are helping enterprise knowledge workers to collaborate with other workers and help them make informed decision, reduce risks and complexities, and increase productivity. Conversational apps are the key to helping enterprises unlock a new level of collaboration, that was never experienced before, and this is critical as enterprise applications continue to grow in complexity. Social Enterprise Technology is an indigenous next-gen technology platform from Digital Harbor, that aims to transform enterprises from focusing on “better skills” to “better decisions”, “better transactions”, and “better conversations”.
Digital Harbor’s Social Enterprise Technology is challenging that status quo and linking data, documents, and conversations in a meaningful way to connect enterprise users with the help of AI, BI, and CI (Artificial Intelligence, Business Intelligence, and Collaborative Intelligence) to add intelligence to enterprise applications and make it social. Companies that will fail to embrace social enterprise technology will be left in the past. Embrace SET now!