Next Big Thing: Storytelling in Enterprise Apps!
“Storytelling in enterprise apps is an art of connecting the dots for the knowledge workers by positioning them at the centre of the enterprise apps and reimagining their pain points into an opportunity to transform and grow.”
We as humans have always been interested in telling stories or listening to them. This almost seems like a part of our daily communication as storytelling is no longer an entertainment quotient but a way of exchanging thoughts, ideas, goals, businesses, and more with people around.
In this blog, we will discuss the significance of storytelling and why enterprise apps must carry a tale for their users.
What is Storytelling in Enterprise Apps?
In today’s times, when knowledge workers are evolving in their role, it has become essential for enterprise apps to connect the dots for the users and their requirements, therefore creating a story around them. Enterprise apps are assisting the users by providing them with resources just when needed, guiding and enriching their experience for a seamless working culture. It is like an enterprise app weaving different parts of the story and presenting it in a unified view.
Why do Enterprise Apps Need to Tell a Story to their Users?
A story is always told with a purpose to convey, and businesses always have a purpose or a vision which they must speak out to the users to gain their attention and earn their loyalty. Even the best of the products or services cannot sell themselves enough without a story that backs their vision. Similarly, an enterprise app that solves the challenges of knowledge workers at the core, cannot win its users till it tells a story about its intelligence and guidance it offers.
Let’s look for more factors that drive the need for storytelling in enterprise apps.
To Grow and Engage Users
When an enterprise app is developed, there’s some idea or vision behind it. Basically, a story about developing the product or engaging the audience with something unique and unheard of. Telling that story and offering inside information to the customers will engage them on a personal level. By investing their time in your story, they begin to feel a part of it, thereby growing a sense of belongingness that can help accelerate a business’s growth.
To have Competitive Advantage
Enterprise world is flooded with all kinds of apps, claiming all sorts of benefits leading to an unimaginable noise for businesses to stand out in that crowd. In such cases, an enterprise app needs to tell a story that makes it stand out from its competitors. The aim is not to simply tell a story but one which has an impactful impression on its users.
For instance, an enterprise app with excellent features will tell a story of how it has been well-thought and well-designed, keeping the knowledge workers at the core. Enterprise Apps that are feature-packed and purpose-driven reach a larger audience than others. Therefore, tying a smart story around them will help in generating better traffic and getting a competitive edge too.
To Build Attention and Understanding
Storytelling is an art! Enterprise apps that narrate a story have continued to build constant attention and understanding with its users. A story is like a pitch that builds understanding and gains audience’s attention for a very long time. Since stories are a strong form of communication, they continue to show great responses from time to time.
To Humanize the Brand
Enterprise brands that develop business apps must dig deeper to create thoughtful stories that stir a sense of purpose and meaning into what they do. If the brand has a vision and human culture that connects with the audience and builds a trust factor, it can gain more loyalty. Stories that humanize the brand by giving it a face and personality can have an impactful experience.
To Build a Lasting Impression on the Users’ Mind
We have enterprise apps in abundance but only a few with engaging stories stay at the top of our minds. Human beings’ instinct is to remember things that have a shape, image, personality and voice. A strong story can help convey all these factors to build memory in the user’s mind.
Why Should Enterprise Apps Itself Be Created Like a Story?
Enterprise apps must tell a story as a brand but within the app too they should form a story with the users at the center. The app must structure the unstructured data to create a story, by tying the data together and remembering user activities. While the users become essential characters of the story, the narrator still remains the app guiding the story.
All this and a lot more support the fact that storytelling in enterprise apps is truly the next big thing as it helps in connecting the dots by making knowledge workers the center of the story. The brand must tell a story that is easy for a human mind to capture and comes out seamlessly.