Using conversational applications to enrich customer experience

July 4, 2017

“By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.” – Gartner. In today’s fiercely competitive market, customers will place a premium on an organization’s ability to provide highly personalized and contextual service. The scenario presents a unique dilemma to enterprises: traditional customer service tools are inadequate to give deep customized experience, while automated tools can appear too machine-like.

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